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In-Sight Consulting is a qualitative research firm based in Santa Fe, New Mexico. In-Sight Consulting has been offering qualitative research and analysis for corporations, agencies, and non-profit organizations  since 1998.

In-Sight Consulting offers expert moderation of interviews and groups and subsequent analysis of the cultural themes and archetypal structures that inform the images, attitudes, habits, and perceptions that drive the choices being made in relation to specific categories, products, brands, and policies.